Learn the elements of a good review and how to align your first concerts with free products, trips or services in exchange for your honest reviews.
One of the greatest pleasures of becoming a blogger is getting yourself in writing product reviews. The excitement of receiving packages in the mail, the pleasure of finding a new product that helps my family, and the joy of making money from the comfort of my home have led to my career in professional blogging. So how do you get started? This introductory document will show you how to get started as a product reviewer.
Selection of the elements to be examined
First thing to look into is your audience. Is it something that only benefits you, or would you naturally recommend this product to a friend who fits your target audience? You can certainly examine all the products that reach you, but make sure that your products meet the following three criteria: They are something you want and can use; Are interesting / useful for your readers or target audience; and Adapt the theme of your blog. Otherwise, your opinion seems too interested.
You are an influencer
Start to think of yourself as an influencer: you can influence the behavior and buying habits of your audience. As your readers trust you, you will naturally want to recommend things that are useful to them. If certain products, services or even destinations that you have already appreciated correspond to the objective of your blog, write an article about them. Once you do that, you are an influencer – it’s that simple. At first, you won’t get paid or get free products, but you can easily monetize your comments. Create a blog post that recommends products and include programs like Amazon Affiliate Program, Commission Junction or Share a Sale in your affiliate links. Ideas include holiday gift guides, recipes with affiliate link ingredients, sightseeing tours, web publishing tools, blog hosting plugins, or “must have” posts on topics like cutting-edge technology, seasonal clothing or back-to-school items. An example is the gift guide I created for my readers last Christmas (see image on the right). Gift guides are great because as you grow, you can ask companies to join your guide.
Finding and selecting items to examine
A blog on general parenting will offer a wide selection of products. However, a blog on “green living with children” will offer a narrower selection of relevant products and services – only eco-friendly items for children. An article on the latest tech gadget will not fly with this audience. Web hosting services are another product that deserves to be reviewed and promoted. Why? Because it is a “soft” product that has a high demand – every individual who wants an online presence needs a host. YOU need it and use one. So why not review your own host?
The components of a good review
Writing a review is both engaging for your audience and beneficial to potential customers who come to you.
1. An eye-catching photo
Brands love this product when you make them look good. Take lots of photos and do everything in your power to make the image look good. If it is a kitchen product, show the product and the resulting dish you created. If you can’t take a good picture, ask the customer for a picture – it’s better to have something that looks good than nothing, but you have to learn to take reasonably good pictures. Travel notices lend themselves to great photos, but you may need to be creative for a service. For example, if you are looking at a cleaning service, you can save the logo on the truck, the team and its equipment, as well as before / after photos of the cleaned areas.
2. The advantages of this article or service
Write down everything you like about this product, but pay attention to what the brand is currently promoting. For example, if it’s an allergy product and we’re in the spring, you can position the content on how difficult this time of year is for you and other people with allergies . A word of caution: be honest! Do not invent things; Highlight the positive aspects that correspond to the brand’s campaign, if possible, if not stick to the facts. Align as many positive points as possible and focus on everything you like about it. In my Zarbee seasonal advertising campaign, I used their photo because I had not yet received the product.
At a year-long conference, I attended a question and answer session with a panel of brands. The critical blow I learned from a brand representative was that nothing is perfect. If you write a 100% positive review, no one will believe you and you will lose your credibility. Write about flaws, but be gentle. Remember that you are trying to get people to buy this product. However, if the product is a failure or the defects are too large for you to really recommend it and if you have received the product for a fee, contact the seller immediately and ask what to do. They may want you to stop working on the exam, fix the flaw, or they may not be aware that the problem exists and ask you to delay publication. Talking to them is always the answer and it gives them a positive perspective on you.
4. Your overall opinion and product information
Once you’ve listed the positives and the flaws, you can give your general opinion – be as creative as you want. Create a rating system, give a boost, show a smiling child – whatever works best for you. Finally, give details about the product, especially a link where to get it.
5. A fascinating story to wrap them up
Today, storytelling is the best way to write a good copy. It’s another thing that brands love. If that’s enough, they can even share your opinion with their audience, which is excellent visibility for your blog. If you start with a compelling personal story and how the product contributes to your life, you will also get a better response from the reader. If that’s enough, they can even share your opinion with their audience, which is excellent visibility for your blog. In a paid campaign I did for Silk – my writing was inspired by my frustration at what to do with too many bananas in my house!
6. Full disclosure and appropriate links FTC regulations require you to disclose when you blog with any type of refund, including cash, free or discounted products, coupons, gift certificates, entrance fees to conferences / events or any mode of payment. Do it at the top of your post or before the links. If you didn’t get the product for free but use your own affiliate links, you MUST also disclose it. Use appropriate hashtags to share on social media. I use “#ad” for posts and social media because it is quick and easy to plug into any point of sale. You can indicate on your message “I received this product for examination, but all the opinions are mine”, for the products which you obtained without payment. Remember to disclose if you received a free product, even if you tout it another time. It’s confusing, but the best advice I’ve ever heard is, “When in doubt, disclose.” Finally, always choose “not followed” for your links, affiliates or others. If the brand refuses to accept this directive, stay away. This is only part of the list of what you need to do to prevent your blog from being sued. You can ignore this for products that you already own and for which you have not received any compensation. Unless you wish to reveal that you did not receive anything in exchange for publication.